Fashion people are always coming up with new and wonderful words to replace those deemed unpleasant or unexciting. Vegan leather has replaced pleather, curvy has replaced plus sized, and vintage has replaced old or used. Because of all these alternative words, fashion vocabulary can get a bit confusing at times. Luckily you have Lady Gray to guide you! So what on earth does "bespoke" mean???
Bespoke refers to an item that is custom made or made to order. In its original use, it was meant to refer to mostly men's clothing like suits and hats and because of the custom nature of those items, bespoke pieces were very expensive. Nowadays, bespoke has ventured into the women's department and can refer to many more things. For instance, getting a bag or a pair of sunglasses with your monogram, or a pair of smoking slippers with your family's crest embroidered on them (it's real, see below) would mean you've received a bespoke item. It's a word more commonly used in British English, but being the fancy people that we are, fashion minded Americans have adopted the term in place of 'custom'.
Many places offer bespoke items like sweaters, purses, and shoes. J.Crew has an entire section of their website dedicated to custom items called the Monogram Shop (below). Some designers, like the shoe brand Stubbs and Wootton (above), have built their whole business on the idea of creating individual bespoke items. So when you're looking for something completely your own to make you feel special, maybe try googling bespoke, instead of just custom.