Athleisure

People in the fashion industry have a penchant for making up new words. The latest example? Athleisure. As you might assume, athleisure wear refers to clothing that could be worn for either athletic or leisure activities, and covers everything from bomber jackets to leggings to bodycon dresses. So what differentiates between those cashmere sweaters meant for the office and those meant as athlesiure wear?

an image from Lululemon's Holiday campaign (glitter color currently sold out)

an image from Lululemon's Holiday campaign (glitter color currently sold out)

The answer is really in the hands of the customer. Of course certain items, like sweatpants (yes, even if they are cashmere) and sports bras, will likely never be considered office appropriate. But that isn't stopping designers from trying. The brands embracing this new trend range from Lululemon to Chanel. It has really become a catch all for sporty items that can be worn both on the track and outside the gym.

As is the case with many trends, it's unclear why this style has become so popular but I have a few guesses. Over the past few years, hundred of healthy habits campaigns have been launched by a variety of individuals like Coca Cola, the CFDA, and Michelle Obama. Since then it has become the it thing for many to brag about their latest workout or health binge, posting images of their new squat PR to Instagram and Twitter. And what is the easiest way to broadcast your fit focused lifestyle? By wearing clothes that make it look like you're either coming from or going to the gym. It doesn't matter if you haven't actually visited the gym in a few months, you can still give the impression that you're not only just as healthy minded as Karlie Kloss and Joan Smalls, but just as fashionable too.

Check out some of my favorite athleisure items below or head over to Net-a-Sporter (yup, that's a thing) to see what athletic gear means to high end designers.

Choupette Lagerfeld

Everyone loves their pets, but few love their pets enough to provide them with 2 maids and a chef of their very own. Then again, few pets (only one to be exact) are lucky enough to be owned by the creative director of Chanel, Karl Lagerfeld.

Choupette was originally owned by male model Baptiste Giabiconi, who asked Lagerfeld to cat-sit while he traveled for the month of December in 2011. Upon Giabiconi's return however, Lagerfeld announced that Choupette was his new love and obsession and unfortunately Giabiconi would have to find himself a new furry companion. Thus began the lavish lifestyle of one of fashion's favorite felines.

Choupette has been photographed for numerous ad campaigns and magazine editorials, most recently appearing in the car company Opel's 2015 calendar. Why stick to the usual pin up models when you can use a face like Choupette's?

Her latest project is a collaboration with beauty brand Shu Uemura, called (as you may have guessed) Shupette. Stay tuned for more information on how you too can achieve the pampered look Choupette has got down to purrfection.

all images taken from Pinterest