Rag and Bone has long given up on the traditional runway show to display its collections. Their most recent display is a video featuring Lil Buck and Mikhail Baryshnikov in a dance off. The two men wear pieces from Rag and Bone's Fall/Winter '15 collection and are accompanied occasionally by mostly static male models in the clothes as well.
Despite the gaps in age and technical background between the dancers, Baryshnikov and Lil Buck complement one another perfectly, embracing each other's style and grace as they move throughout the film. The 67-year-old Baryshnikov proves that age is of no matter to him, showing that he can both keep up with his 26-year-old costar and rock Rag and Bone like the rest of them.
Managing partners Marcus Wainwright and David Neville are confident the video will do more for their brand, pointing out that traditional runway shows don't always resonate with the male customer. "This is one of the better things we've done," noted Neville in an interview with WWD. In fact, all those involved in the making of the video are confident that it will become a viral success.
Check out the video below or read more at WWD.com
video via Rag and Bone