Laneige at Target

Over the past few years, Korea has been in the news for countless reasons. It's not surprising at all to pick up a newspaper or log onto news forums and see Korea in the headlines. But finding it in Vogue? Now that's news.

Korean skincare products have become the new obsession of the fashion and beauty industries. Clean and clear skin is in and the Koreans appear to know how to get it. While most of these miracle serums, creams, and cleansers come with a hefty price tag there is now a cult-worthy option available from the one and only Target.

Laneige is a Korean skincare line based on water technology. They have products that do everything ranging from anti-aging to brightening to sun protection. You can even take a quick and easy quiz on their website to determine which products will be best for your skin and skincare goals.

image via Laneige

image via Laneige

But does it work as well as the expensive brands you've seen in the pages of Vogue, Harper's Bazaar, and Allure? Surprisingly, yes! Laneige uses most of the same ingredients as their pricey competitors and seems to work just as well according to women who have tested and tried the best of Korean skincare.

While the brand suggests following a 5 step routine for achieving the best results, you can also pick and choose which products you feel you need. For instance, if you already have an acne fighting face wash you're not willing to trade in then you can start with the Power Essential Toner or the Water Bank Serum and see where it takes you.

Learn more at Laneige's US site and start shopping at