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Spring is looking to change the way you shop online. No, I'm not talking about the season, I'm talking about the mobile application. Spring is hoping to change the way we shop on the go by making it easier than ever to browse, pay for, and style the clothes you love all on your phone.
"We were frustrated having to download multiple apps and visit mobile e-commerce sites that still have difficult checkout systems," said co-founder and CEO Alan Tisch in an interview with Vogue.com. The solution according to Tisch and partners Ara Katz (CMO), Octavian Costache (CTO), and David Tisch (his brother and Chairman), is an Instagram-like feed of product images that are sortable by store/brand, product type, or more general topics like occasion and style.
Each shop has its own page where they can feature different products and can use campaign photos to attract customers instead of just straight product shots. It's almost like flipping through a digital magazine where every image is shoppable! As for checkout, you are only a swipe away from making your closet the envy of everyone around you. You only need to fill out your credit card and shipping information once and the app will securely hold the information. And if you're the type of person who likes to load your online shopping carts with pieces you love instead of bookmarking the pages for later, Spring has prepared for you too. By "liking" a product you can add it to your mobile wishlist and have the option to sign up for notifications from the brand, like if the product goes on sale or if there is only a limited number left.
After launching in August of last year, Spring has made leaps and bounds in responding to the needs and concerns of its customers. The only downside? Making shopping on the go this easy cannot be good for my bank account...
Download Spring now by visiting Apple's App Store or get a preview of everything the app has to offer by visiting the website.
When it comes to searching for the perfect dress, nothing really compares to a trip to the mall or a walk down Fifth Avenue. But sometimes we just can't find the time for a shopping trip. That is when the miracle of personal shopping comes in! Personal shoppers are trained to find you exactly what you want, from neckline to color to fabric. And the new personal shopping app Donde is making that task easier than ever before.
Donde founder Liat Zakay came up with the idea for the app while trying to use Google to find her perfect dress, where she found it difficult to convey things like neckline into Google-able terms. "It makes sense for us to use text to search for things that are made out of words, but when it comes to products, that needs to change," said Zakay to Refinery29's Emily Price.
Instead of using search terms like "mid-length" or "cap sleeve" to search for an item, Donde uses images and swatches to allow you to specify what you're looking for. Just answer a series of questions and Donde will provide you with a variety of options that fit your criteria. Prices range from $50 up to $600 with dresses pulled from stores like Zara, Anthropologie, Bloomingdale's, and Saks Fifth Avenue, meaning there is sure to be something in your price range.
image via Refinery29
At the moment the app is focusing only on dresses, but Zakay hopes to expand the technology to use for other product searches as well, possibly even branching into furniture and home goods. The app also has the ability to grow and change, adjusting it's search terms and selection, as it becomes more popular and Zakay and her team receive more customer feedback.
Donde is currently available only for iOs and can be purchased at the Apple App Store for iPhone, iPad, and iPod touch.
Despite recent setbacks for Google Glass, it looks like wearable technology is here to stay for the time being. The only issue now is how to make the sporty fitness trackers we love so much look fashionable enough for everyday use. Until the creators of these health accessories respond to our desire for chicer options, we will just need to adjust them ourselves with the help of covers and cases. Luckily, Bezels & Bytes is here to grant our wishes.
The San Fransisco- based tech cover company was founded by Melissa Koerner and Sarah Shapiro, both fashion industry alums. Together they've created a myriad of cover options for the FitBit Flex, each more adorable than the next.
Bezels & Bytes offers a punk rock stud wrap bracelet, a chic pendant necklace, a simple ID bracelet, and earrings to complete the whole look. They are perfect for masking your FitBit Flex, making it infinitely more wearable for everyday use. As the founders told Angela Tafoya of Refinery29, "We are thrilled to build a fashion-accessories line for our modern lives. We hope Bezels & Bytes will become an accessories destination for the modern woman-on-the-go."