A Sunny Day in the Shwoods

I am horrible at taking good care of my sunglasses. Every pair inevitably ends up scratched, cracked, or lost which is why stores like Target are my usual go-to for all eye protection needs. However, my lack of discipline in protecting my sunglasses doesn't at all prevent me from lusting after designer shades like Ray Ban, Kate Spade, and my latest obsession, Shwood.

A sample of the company's special Slugger Series. Image taken from Shwood.com

A sample of the company's special Slugger Series. Image taken from Shwood.com

As you may have guessed, Shwood sunglasses are in fact made of wood. The website describes founder Eric Singer's first pair of Shwood sunnies, and the inspiration for the brand, as whittled by hand with dull kitchen knives out of a branch from a neighbor's tree. You really can't get more rustic than that. Since Singer's backyard whittling days, he's expanded Shwood into a booming business with a multitude of styles, woods, and lenses to choose from. Based in Portland, Oregon, Shwood has worked on a number of limited edition series like the Sluggers shown above, as well as frames made of old skate boards, wood from Oregon ports, and even White Oak Irish Whiskey barrels.

In the five years since their establishment they've gone from making just over 10 frames a day to pumping out over 150, which still doesn't keep up with the demand. With their unique look, style, and story Shwood sunglasses are the perfect break from tradition. Too often so called "new" sunglass collections are just riffs on old styles and the return of old favorites just with new names. Shwood offers something totally new and unseen, with the added bonuses of helping the environment and various local businesses.

image taken from ShwoodShop.com

image taken from ShwoodShop.com

Their latest endeavors include working with Pendleton to create shades with Pendleton's signature "Rancho Arroyo" pattern, as well as my personal favorite, working with stone. The stone frames feature a slate covering on a birch wood base to ease up on the glasses' fragility and weight. Only 200 pairs are being produced, in both the Belmont and traditional wayfarer styles, so you better hurry to get yours! Check out their promotional video below and their website, SwhoodShop.com, to see all the styles available. And then maybe send me as pair while you're at it…