McQueen From Head to Floor

Zink Magazine Winter 2013 issue

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Alexander McQueen has teamed up with The Rug Company to create a seven-piece collection of stunning rugs, wall hangings and cushions. The series of pieces is inspired by Creative Director Sarah Burton’s inaugural Spring 2011 collection. Her inspiration came from the deconstruction of natural inspirations, like butterflies, peonies and poppies. The result is an assemblage of spellbinding patterns that represent the organic inspirations in a basic and elemental fashion. Burton has described the collection as “both bohemian and pagan in spirit.” Her Spring 2011 collection titled Folklore focused on decay in nature and featured very light and tender details, like partially disintegrated feathers and clustered butterflies. The collection was her first for the Alexander McQueen brand after the unexpected death of McQueen in February 2010. The Rug Company has stayed true to these original inspirations, continuing the theme of tenderness and elegance in the simplicity of nature. In the past The Rug Company has worked with top designers like Diane von Furstenberg, Paul Smith, and Vivienne Westwood. Available starting this November, the Alexander McQueen rugs will be sold exclusively through The Rug Company’s showrooms.